Your own restaurant online ordering system — no aggregator commission
An aggregator takes 20–30% of every order and keeps the customer in its app. Your own ordering site, payment and delivery leave the margin in the venue and build a list nobody can switch off.
A 25% commission on an 80 PLN order is 20 PLN that could have stayed in product, courier and profit. The customer also returns to the aggregator, not to you. Your own restaurant ordering system reverses that: menu, cart, payment and delivery status live on your domain. The aggregator can remain an extra channel — not the only tap.
What an aggregator really takes
- A cut of order value (often 20–35%), plus fees to be featured.
- The customer and order history stay in their database — switching the account off cuts traffic overnight.
- In-app prices are often higher than in-house because you must bake in the commission.
- Your rating hangs on someone else’s platform; a run of late orders kills visibility.
- You do not fully own the relationship: a birthday coupon means paying for a “campaign”.
What your own ordering site looks like
The guest arrives from Google or Instagram, picks pickup or delivery, builds a cart, pays (card, BLIK, cash on delivery). The kitchen sees the ticket. The courier sees a list and a map. The guest sees status: accepted, preparing, on the way, delivered.
- Delivery zones and a minimum order — no mental arithmetic.
- Opening hours, breaks, “no delivery after 9 pm today”.
- Dish modifiers, lunch sets, discount codes for regulars.
- SMS / email on status change.
- A panel that can publish the same menu as a QR table menu.
A mobile app or a site that works on a phone?
At the start a mobile-perfect ordering site is usually enough. An Android app makes sense once you have regulars and want push (“pizza of the day”, courier status). We do not build an app-store listing before repeat orders exist — that is wasted cost on day one.
When it pays
Do the maths: 30 orders a day × 80 PLN × 25% commission × 22 days is well over ten thousand a month given to a platform. Your own system is paid once (plus cheap SMS and a payment gateway). After payback you keep the margin and the phone list. Then we add loyalty and bookings — one backend, several fronts.
If you add up commissions every week and know it is too much — describe the menu, delivery zone and whether you have couriers. We will say where to start so your own channel is live before the next season.
Frequently asked questions
- Will my own system replace aggregators?
- It can, but it does not have to. Most keep them for new guests and move regulars to their own site with a box coupon or an SMS.
- Do I need my own couriers?
- Yours or a partner. The system shows zones and statuses. You do not need a fleet on day one — pickup plus one driver is a common start.
- How will guests find the ordering page?
- Google (“pizza delivery + district”), the Google profile, Instagram, a QR on the box and in the venue. The system does not replace ads — but every click stays with you.
- How long does it take?
- Menu, cart, payment and pickup is usually weeks, not months. Delivery, couriers and a mobile app come in phase two.
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