B2B portal for wholesalers: private prices, orders, stock
The sales rep in Excel, stock in the warehouse, an order by email at 9 pm. A B2B portal lets trade customers order at their price, credit limit and live stock — no call to the office, no discount mistakes.
A wholesaler does not need a shop “for consumers”. It needs a regular customer to see their price, their limit, their case quantities and to order at 9 pm when the office has stopped answering. A B2B portal is a trade login, a cart at their price list, and a fulfilment status you do not have to extract from the warehouse.
What the lack of a B2B panel costs
- A rep retypes an email order into the warehouse — SKU and qty errors.
- Every customer has a different discount, so the PDF price list is stale in a week.
- Nobody sees the credit limit until accounts shout after dispatch.
- The customer calls “is it in stock” because the public shop lies or does not exist.
- Order history lives in one person’s inbox — illness means paralysis.
What a B2B platform must have
- Customer login: tax id, branches, several people with different permissions.
- Private prices, discount groups, net prices, quantity breaks.
- Near-live stock, reservations, substitutes.
- Logistic minimums, case packs, delivery to several addresses.
- Credit limit, overdue invoices, a block when the limit breaks.
- Reorder last, favourites, CSV / EDI later.
- Status: accepted, picked, shipped, tracking number.
How we connect what you already have
If stock and invoices live in an existing ERP, the panel should talk to it, not replace it by force. If Excel is the only system, the panel can be the source of truth at first, with accounting added later. Integration is a separate line in the quote, because every API hurts differently.
Count office hours spent retyping orders and discount mistakes. Describe customer count, SKUs and whether you have an ERP. We will propose an MVP: login, price list, cart, status — without waiting for a “full marketplace”.
Frequently asked questions
- Will the panel replace the sales rep?
- No. It takes repeat orders. The rep handles new accounts and exceptions, not typing 40 lines from an email.
- Will prices be public?
- No. A guest may see a catalogue at most. Price — after the account is verified.
- What about a mobile app?
- At the start a panel that works on a phone. Android for field reps — phase two, same API.
- How many SKUs can it take?
- Tens and hundreds of thousands — with decent search and an index. Excel cannot, a panel can.
Describe your project